70%
of all those who play golf do not consider themselves a golfer
Just 2% of the 11.4 million adults playing only off-course golf, consider themselves a golfer
How did they start playing?
There is a marked difference in why people began to play any form of golf. The challenge of learning something new attracted those playing on-course, for off-course golfers fun was the key aim.
Looked / Sounded Fun
Learn something new
Friends / Family Introduced me
Wanting a new challenge
What would make you feel like a golfer?
For infrequent golfers, playing regularly on a full length course is most likely to make them feel like a golfer.
Becoming a member of a golf club 30%
Having golf lessons with a professional 21%
Playing regularly on a full length course 27%
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