Learn more about the partnership behind Golf for All
The Professional Golfers’ Association
History
Founded in 1901 by three golfing pioneers: JH Taylor, James Braid and Harry Vardon, The PGA is the first and oldest professional golf sporting body in the world.
Known as the Great Triumvirate, their desire was to raise the status of those men who earned their living from playing the game.
The PGA now has over 8,000 Members in 80 countries across the globe and is the leading body on the development of coaching qualification in golf.
The PGA plays a significant role in the development of golf at all levels, from junior coaching through to government policy, where it is helping formulate and determine the strategy for the sport.
What do they do
As a distinguished members’ organisation, The PGA educate and train PGA Professionals to degree level. Providing them with the very latest skills which they can employ across all areas of the sport, from golf club management to coaching other golfers.
All of this enables golfers to play better golf, and enjoy world-class facilities at clubs across the UK.
The PGA are also responsible for the creation of PGA Play, the market leading golf lesson search tool.
Ipsos
History
Founded in 1975 by Didier Truchot in Paris, France, Ipsos was created with one goal: to work closely with its clients.
They expanded into Europe and America in the 1990s, becoming a global market research firm.
Over the last 20 years they have become a multi specialist organisation via the creation and acquisition of numerous companies.
They rank as the third largest research agency in the world with offices in 89 countries, employing 19,500 people.
What do they do
Ipsos is a market research firm that delivers information and insights on brands, markets, people, and society. In our world of rapid change, the need for reliable information to make confident decisions has never been greater.
They believe their clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth. Their passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.
Technical note from Ipsos
This research has been carried out by Ipsos on behalf of The PGA. A representative (quota) sample of adults aged 18+ across the United Kingdom and Republic of Ireland were surveyed using Telephone (CATI) fieldwork across two waves (Wave 1: n = 2,046, Wave 2: n = 2,087) and a representative (quota) sample of those aged 18+ who have interest/played any format of golf were surveyed online across two waves (Wave 1: n = 1,006, Wave 2: n = 1,047).
Online data has been weighted to known population and profile of this audience as determined by the CATI survey.
Two waves of offline fieldwork took place between July 27 and August 14, 2022 and between April 11 and 23, 2023. Two waves of online fieldwork took place between January 30 and February 28, 2023 and between April 11 and 30, 2023. Survey estimates include statistical margins of error, ranges at 95% confidence level. Ranges of the golfing audiences are:
All of golf: 21.8m - 22.8m
Played any golf: 15.4m - 16.9m
Played on-course golf: 4.5m - 5.5.m
Played off-course golf: 11.0m - 12.4m
Golf Media only: 5.6m - 6.7m
Adventure golf: 12.1m - 13.5m
Driving range: 4.5m - 5.5m
Pitch and putt: 3.5m - 4.3m
Golf simulators: 1.9m - 2.6m